News
Conference 09 media reports
Media reports from the conference
Television NZ One News - 100% Pure New Zealand, but are we? - Saturday 8 August
Nelson Mail - Pure and simple, tourism in paradise - Saturday 8 August
The Press - Tourism leader says 'pure' promise must deliver - Friday 7 August
Nelson Mail - Work together, operators told - Thursday 6 August
Radio NZ Checkpoint - NZers most to blame for tourism carbon footprint Local tourists have a carbon footprint three times the size of visitors from overseas. (duration: 3′58″) - Wednesday 5 August (18:21)
Radio NZ Morning Report - Is it time to reconsider the 100% Pure brand? A leading international travel operator says New Zealand's 100% pure branding is the envy of the world, but it's time to move on from promoting just the natural wonders. (duration: 3′26″) - Thursday 6 August (8:53)
Radio New Zealand interview with Bruce Poon Tip - Monday 3 August
New Zealand Herald - 100 per cent pure brand 'under threat' - Monday 3 August
