Ecotourism Business Workshop

ECOTOURISM BUSINESS WORKSHOP, AUT,  18-19 APRIL 2012

The team at Ecotourism NZ extends a warm welcome to you and your staff to attend our upcoming ECOTOURISM BUSINESS WORKSHOP AT AUCKLAND UNIVERSITY OF TECHNOLOGY IN APRIL 2012.

Invest in yourself and your business.  Register now for this intensive one-day training session on the fundamentals of ecotourism business management. This is a unique professional development opportunity, tailor-made for people in the nature-based tourism industry.

The Ecotourism Business Workshop is co-hosted by Ecotourism NZ and Auckland University of Technology.  It will begin with a with a social function and presentation by Jeroen Jongejons of Dive Tutukaka the evening before the workshop. Workshops start the following day and conclude with an in-depth business case study. 

Tentative dates for the workshop are 18-19 April or 19-20 April and this will be confirmed in early November.

Adobe Acrobat DocumentEcotourism Business Workshop - Auckland April 2012 low res
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*Some small details may change in this publication

The Ecotourism Business Workshop includes four intensive training workshops and an in-depth look at a highly successful ecotourism business.

Workshop topics:

INTERPRETATION Telling tales. Better stories for a better experience

INTERNET MARKETING Get noticed online and in the social media world

CRISIS MANAGEMENT Be better prepared with a crisis management plan 

BUSINESS MATTERS A reality check for you and your business.

Registration is only $155 and includes the social function, morning and afternoon tea, lunch and the workshop.  For more information email sarah@ecotourismnz.com.

Workshop Timetable


5.00-6.30pm

 

REGISTRATION & DRINKS - AUT

Opening Speaker

Jeroen Jongejons , Dive Tutukaka “You have to be green to get out of the red”
 


 

DAY WORKSHOP

 AUT


8.30-10.00am

 

INTERPRETATION

Telling tales.  Better stories for a better experience. 

Koro Carman
Business Development manager
Footprints Waipoua & Crossings Hokianga
Jonathon Spring
Lecturer, tourism and hospitality management programme, AIS St Helens PhD student; interpretation and wildlife tourism, AUT University

10.30-11.00am

Morning tea

 

11.00-1.00pm

MARKETING

Get noticed online and in the social media world

Lawrence Smith
Chief Cabbage, Cabbage Tree Creative

1.00-2.00pm

LUNCH

 

2.00-3.30PM

BUSINESS MATTERS

A reality check for you and your business

Jeff Dalley
Associate Director (Health & Wellness Tourism), New Zealand Tourism Research Institute, AUT University.  Director, Director, Tourism Insight Limited.

3.30-4.00pm

Afternoon tea

 

4.00-5.00pm

CRISIS MANAGEMET

Be better prepared when something goes wrong

Dave Ritchie
Head of Outdoor Education, Tai Poutini Polytechnic
 

5.00-6.00pm

CASE STUDY
Explore NZ

William Goodfellow
Managing Director, Explore NZ 

6.30pm

DINNER

 (optional extra at Sale St Restaurant and Bar)

   

 


Adobe Acrobat DocumentAUT Campus Map
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Ecotourism NZ business workshop programme
Ecotourism NZ is providing an intensive one-day session on the nuts’n’bolts of nature-based tourism. The objective of the session is to provide intensive professional development for nature-based tourism operators and

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Tai Poutini Polytechnic
Private Bag 607
Greymouth, New Zealand
Freephone: 0800 800 411