TIANZ Conference Report
Tourism Industry Association of New Zealand (TIANZ)
Annual Conference, August 2007
Conference Report
by Sandra Rhodda
Research Manager
Tai Poutini Polytechnic
Last month (August 2007), the Tourism Industry Association of New Zealand (TIANZ) held its annual conference in Auckland. The focus of the conference was on environmental sustainability in the tourism industry in New Zealand. At the conference last year (2006), delegates (who include operators and other industry participants, government departments, training organizations etc) had declared environmental sustainability as the number one issue for the tourism industry, and the conference this year built on that. In particular, the conference concentrated on delivering on New Zealand’s “100% Pure” positioning in order to retain credibility, and on the adoption and encouragement of adoption of sustainable business practices that protect the environment. In addition, discussions around the involvement of local communities and tourism were of interest from an ecotourism point of view.
